[email protected] +971 4 358 3757

Privacy Policy

Last Updated: January 15, 2026

1. Introduction

Dariae Model Agency ("we," "us," or "our") is committed to protecting the privacy and personal information of our clients, models, talent, website visitors, and all individuals who interact with our services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian privacy legislation.

By using our website, services, or providing personal information to us, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, mailing address.
  • Model/Talent Applications: Photographs, measurements, physical attributes, age/date of birth, experience history, portfolios, comp cards, and video reels.
  • Client Information: Company name, billing address, project details, and payment information.
  • Communications: Emails, form submissions, phone call records, and any correspondence with our team.
  • Event Registrations: RSVP details, dietary preferences, accessibility requirements.

2.2 Information Collected Automatically

  • Website Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and click patterns.
  • Cookies and Tracking Technologies: Session cookies, persistent cookies, web beacons, and pixel tags. See our Cookie Policy for details.
  • Device Information: Device type, screen resolution, language preferences.

2.3 Information from Third Parties

  • Referrals from other agencies, clients, or industry professionals.
  • Publicly available information from social media profiles you have made public.
  • Background check information where legally permitted and with your consent.

3. How We Use Your Information

We use personal information for the following purposes:

  • Processing model and talent applications and managing our roster.
  • Matching talent with client booking requests and casting opportunities.
  • Communicating about bookings, events, and agency updates.
  • Processing payments, invoicing, and financial record-keeping.
  • Providing talent development services, training, and career guidance.
  • Marketing and promotional activities (with your consent).
  • Improving our website, services, and user experience.
  • Complying with legal obligations and regulatory requirements.
  • Protecting the safety and rights of our talent, clients, and staff.

4. Consent

We obtain your consent before collecting, using, or disclosing your personal information, except where permitted or required by law. Consent may be:

  • Express: Written or verbal agreement (e.g., signing a model release, submitting a contact form).
  • Implied: Reasonably inferred from your actions (e.g., providing a business card, voluntarily providing information).

You may withdraw consent at any time by contacting us at [email protected]. Withdrawal of consent may limit our ability to provide certain services.

5. Disclosure of Information

We may share your personal information with:

  • Clients and Partners: Talent portfolios and relevant information shared with potential clients for casting and booking purposes (with your consent).
  • Service Providers: Third-party vendors who assist with website hosting, payment processing, email delivery, and analytics — bound by confidentiality agreements.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate protections.

We do not sell personal information to third parties for their independent marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect personal information, including:

  • SSL/TLS encryption for data in transit.
  • Secure access controls and authentication for internal systems.
  • Regular security assessments and vulnerability testing.
  • Employee training on privacy and data protection.
  • Physical security measures at our office locations.

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Specific retention periods include:

  • Active talent profiles: Duration of representation plus 3 years.
  • Client records: 7 years from last transaction (for tax and legal compliance).
  • Website analytics: 26 months.
  • Unsuccessful applications: 12 months (unless consent is given for longer retention).

8. Your Rights Under PIPEDA

You have the right to:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Withdrawal of Consent: Withdraw your consent to the collection, use, or disclosure of your information.
  • Complaint: File a complaint with the Office of the Privacy Commissioner of UAE if you believe your rights have been violated.

To exercise any of these rights, contact our Privacy Officer at [email protected]. We will respond within 30 days.

9. Children's Privacy

We do not knowingly collect personal information from children under 16 without verifiable parental consent. For talent under 18, we require written parental or guardian consent before processing any personal information or engaging in any bookings.

10. International Transfers

Your information may be transferred to and processed in jurisdictions outside of UAE (e.g., when working with international clients). We ensure adequate protections are in place through contractual obligations and compliance with PIPEDA requirements for cross-border data transfers.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top indicates when the policy was last revised. We encourage you to review this policy regularly.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Privacy Officer
Dariae Model Agency
The One Tower, Sheikh Zayed Road, Dubai, UAE
Email: [email protected]
Phone: +971 4 358 3757